|
|
|
|
Ka-Seller Tips: Importance of Store Ratings and Reviews
|
|
|
|
In marketing, one of the most effective and powerful ways to promote your brand is through word-of-mouth. WOM marketing (word-of-mouth marketing) happens when a consumer's interest in a company's product or service is reflected in their normal interactions. It is essentially free marketing fueled by customer interactions.
|
|
|
In today’s digital age, where most consumers make purchases online, online ratings and reviews are considered modern-day WOM marketing.
|
|
|
|
|
On an e-commerce platform like Lazada, "store rating" and "review" refer to the ways in which customers can rate and provide feedback on a store's products and services.
|
This allows buyers to give a store a rating, typically on a scale of 1–5, and also leave a written review.
|
|
According to Lazada, sellers with more than 10 products with an average rating of 4-5 stars would likely get 18x more store traffic and 23x more sales compared to others with lower ratings.
|
|
|
|
How do reviews affect your online store?
|
|
Reviews can have a significant impact on an online store's reputation and sales. Positive reviews can help increase trust and credibility for the store, leading to more customers and increased sales. On the other end, poor reviews can undermine a store's reputation and dissuade potential customers from making a purchase.
|
|
|
Reviews may provide the store owner with useful feedback that helps them identify areas where their products or services can be improved. This will eventually boost revenue by improving consumer satisfaction.
|
|
Why does store rating important?
|
|
Store rating is important because it can give potential customers an idea of the reputation and quality of the store and its products. A high rating can indicate that the store has a history of satisfied customers, while a low rating can suggest that the store may have had issues with its products or customer service in the past.
|
|
|
Overall, reviews and ratings are important aspects of an online store, as they can have a direct impact on its reputation and sales. Positive reviews can help attract new customers, while negative reviews can discourage them, so it's important for online stores to manage and respond to customer reviews effectively.
|
|
|
|
|
|
|
|
|
|
|
